Guide to FluoroCycle Branding

The purpose of the FluoroCycle brand is to:

promote the scheme
enable Signatories to communicate their commitment to recycling, or supporting the recycling, of mercury containing lamps
identify where mercury - containing lamps can be placed for recycling.

It is important that the brand is applied consistently and appropriately in order to build a strong, recognisable and credible image of the scheme.